*Slow and Echoing Hand-Clap*

From digitalspy:

"A reality TV show which claimed that it would follow three young patients competing to win a kidney transplant has been revealed as a hoax.

The Big Donor Show - created by Big Brother producers Endemol - sparked outrage when it was announced by Dutch network BNN. The public was led to believe that the show would centre on a dying woman choosing a recipient for her kidneys.

However, Endemol have now announced that the programme was a hoax intended to create awareness of the shortage of donors in the Netherlands. While the show's "terminally-ill patient" was in fact a healthy actress, the three contestants are genuinely in need of transplants. All three were aware of the programme's true nature."

Okay, I got hoaxed. But it backs my point up completely that so many fell for this- in a world this fucked-up it sounds totally acceptable.